Viral Marketing has, as the name implies, the objective of spreading a
given marketing message (yours!) as widely as possible over the Internet.
Done properly, Viral Marketing can reach a vast audience in a
relatively short period of time. It would be of great benefit to have a website from which you
sell your product or products.
One of the basic fundamentals of Viral Marketing is the process of
giving away something of value for free. Nothing gets consumers' attention
like the opportunity to get something of real value for no outlay. So you
need to offer something like an article or a piece of software or a
mini-course or perhaps even an ebook to your potential customers. When
they realise what a great free product they have been given by you,
they will be all the more enthusiastic to buy from you, in the knowledge
that if the free product is that good, how good must the purchased product
be.
Tell those who obtain your freebie that they can in turn use it as a
promotional giveaway of their own, as long as they leave your contact
details intact. Your free product should have all of your website
etc.details embedded. This process means that you are using the resources
of other online marketers to promote your own message. If in turn these
people also give your product away for free then you will start to
experience the real benefits of free viral marketing.
There is any number of ways to get your message out there to this vast
online marketplace:
- You may wish to start your own affiliate program, the financial
incentive from which encourages people to place links to your site.
- You may write an article which you know is of interest to a certain
section of the marketplace. Simply contact as many relevant ezines as
possible, and offer your article to them for publication for free. They
will probably be grateful for informative content for their publication.
Of course, make sure that your website and/or newsletter subscription
details are embedded in the article. Of course, your article can also be
placed on relevant websites as well, providing extra content for
webmasters.
- A somewhat more ambitious undertaking is to write an ebook on your
chosen subject, and then offer it for free to all of your subscribers,
who in turn can offer it to their friends and customers. Advertise to
safelists. It is not too difficult, after
all, to promote freebies.
- If you have a piece of software that you are giving away, then once
again your website details etc. are being made available to a wider
audience than you probably could have imagined. Utilize the resources of
other webmasters to place links on their sites to download your free
product.
- Here is a simple way for anyone to promote their website using the
techniques available with this free viral marketing software. Simply go to
http://www.ScreenBlaze.com/37953 and sign up. This is a screensaver,
which once placed on your computer will start generating hits for the
website of your choice, whether it be your own site or an affiliate site
that you are promoting. For every ten minutes that your screensaver is
on your screen, you will receive one minute of advertising credit time.
Before you say, "That doesn't seem like much." think of this. You also
receive one minute's credit for every ten minutes that someone you
referred has the screensaver on their screen as well: and it
doesn't stop there. You get one for ten all the way down ten levels
deep. If you refer just three people, and they refer just three etc. all
the way down ten levels, then you will have over 59,000 people who will
be earning you credits and who will be viewing your website!
Remember that viral marketing is so successful because of the ability
of the technology to communicate instantly. Anybody can download an ebook
or a piece of software. The transferral of information products online has
revolutionised how advertising and business is undertaken in the
twenty-first century, and you can use this to your advantage.
Viral Marketing Explained
