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The (Not So) Shocking Truth About Getting A High Search Engine Ranking |
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| I have seen my site hit #3 at Google, and some of my fellow entrepreneurs are | ||
| wondering how I did it. Well, it's no big secret, and it won't cost you anything but your | ||
| time! Here's the scoop in 5 steps: | ||
| 1. I searched online for information about the title and description tags to get a better | ||
| idea of what they should say. http://www.selfpromotion.com is a great site for this | ||
| kind of information. It's all about search engine positioning, and it's free to sign up. | ||
| However, your account only stays active for 4 weeks, after which the webmaster | ||
| asks that you donate money to his site to keep your account active. | ||
| 2. I used Overture's free keyword tool at | ||
| http://inventory.overture.com/d/searchinventory/suggestion/. Just enter keywords | ||
| that are relevant to your site, and Overture will generate the most popular search | ||
| terms that people are using. I picked the most popular terms (making sure they | ||
| were relevant), and made a list of keywords for each page of my site in Notepad. | ||
| 3. Next, I visited http://www.scrubtheweb.com/abs/meta-check.html. This handy tool | ||
| will check your meta tags and tell you if there are too many characters in your title, | ||
| keyword and description. The above site is just one of many meta tag analyzers | ||
| available on the net, so beware - every analyzer says something different when it | ||
| comes to how many characters your meta tags should have. My advice? Pick one | ||
| and stick with it, at least for a while. Otherwise, you will just get frustrated. | ||
| 4. As soon as I uploaded my pages with their new meta tags, I resubmitted to the | ||
| search engines using (the former) World Submitter - | ||
| http://www.worldwidepromoter.com/?strategy. Note: there are some search engines | ||
| that require you to submit your site manually in order to get listed. | ||
| Selfpromotion.com has great information and articles about how to properly submit | ||
| to these engines. I wouldn't suggest submitting to the search engines more than | ||
| once or twice per month, unless you want to run the risk of being accused of | ||
| spamming them. | ||
| 5. If I see the opportunity to add my link on a relevant site, I go for it. The more links | ||
| your site has to other sites, the higher you will rank in the search engines. However, | ||
| you will want to avoid linking with sites that are your direct competition. | ||
| You may just find that selfpromotion.com is the only place you need to go for | ||
| information about search engine positioning. I did quite a bit of research and found | ||
| several sites with great information, so I just tried to combine them all. Am I a glutton | ||
| for punishment? Probably ;) But even though it took hours to redo all of my meta | ||
| tags from scratch, it was well worth it to see my site in Google's Top 10! | ||
| Elizabeth Piotrowski | ||
| --------------------------------------------------------------- | ||
| Elizabeth is a freelance copywriter and owner of Strategy Ad Service. She provides | ||
| copywriting solutions for small businesses worldwide. For promotion ideas, free | ||
| rticles or more information about her services, visit her website at | ||
|
http://www.strategyadservice.com
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Internet Marketing Equation: Internet Marketing Profit = Knowledge + Persistence.