An optin email list is the most important thing to have in your
sales armoury, according to many wise online marketers. The people on your
list
have given you permission to email them from time to time with your
offers. They are targeted prospects (otherwise they would not have been
interested in opting in to your list), and you need to cultivate their
trust.
Always deal honestly and fairly with them, and don't be afraid of
offering freebies to sweeten the deal when you are making your sales
pitch. Once people in your list get to know you, they are much more
inclined to buy from you than if you were just anybody sending off your ad
to a purchased list.
The people know that they are on your list, and they are on it because
they are interested in what you have to offer. Being your own optin list, you
are able to send repeated offers. If you were sending a one-off offer to a
list that you paid to send to, you would only have one opportunity to sell
your product, but if you are dealing with your own optin list, then you have the
luxury of being able to send follow-up emails reinforcing the message that
your product is a great product, and that the customer will be better off
purchasing it.
Once you have built up your list you are able to promote your affiliate
programs, enter into joint venture arrangements, and you can even use
your new asset to make money charging for advertising.
So the obvious question is "How do you get yourself an optin email
list?"
When someone visits your website, they are more than likely to leave
without purchasing anything. What you need to do is get them to subscribe
to your newsletter or ezine, or to simply agree to optin to your email
list. The first thing you need to do is offer them an incentive. There is
any number of free ebooks, software packages or reports that you can
readily access on the Internet to offer in return for their subscription.
Make sure that what you are offering will be of value to your potential
customers.
Another effective method of recruiting people for your optin list is
advertising in ezines. Pick ezines that are relevant to your particular
product or products, and send out solo ads to the list.
One of the most effective methods of all is to write an article that is
relevant to the subject of the ezine (and your product), and send it to as
many ezines as possible so that they can publish it for free. Of course
the article will have your contact details attached, so that readers can
subscribe to your list.
Starting your own newsletter is
the next essential step in maintaining your list. Make sure that your
newsletter is always informative, and your subscribers will maintain their
subscription, which enables you to keep them constantly informed of
new products and services which you have to offer them.
Optin Email Marketing
